How do LED neon signs reinforce a brand and increase sales? In a world overwhelmed by visual stimuli, seconds make all the difference. LED neon signs can catch the eye, give a brand an unmistakable character and attract new customers to brick-and-mortar stores and events. According to a recent analysis, 80% of retailers report an increase in sales after installing a neon logo (Source: armorlighting.com.) In this article, we’ll explore why LED neon signs work, what emotions they evoke, and how to use them for maximum effect.
Quick benefits of LED neon signs in numbers and answers to the question: “How does LED neon signage strengthen a brand and increase sales?”
- +28% average revenue growth after deployment of LED neon banner (Source: armorlighting.com)
- Up to 30% more customers due to increased visibility and photoability of the window (Source: cuesigns.com.au)
- < 50 W consumption for a standard 100 cm sign – cheaper than a bulb in a shop window
1. Immediate visibility from a distance
How do LED neon signs reinforce a brand and increase sales? The high brightness and smooth light lines are eye-catching even on a busy street. Studies report that the colours and contrast of neon tubes increase brand recognition by up to 38% (Source: neondreams.ch).
Tip: Place the neon at pedestrians’ eye level and complement it with a contrasting background to arouse curiosity and increase walk-in traffic.
2. “Instagram” social media magnet
How do LED neon signs reinforce a brand and increase sales? Neons have become a modern photo backdrop. Whether it’s a hashtag in a café or a slogan at a festival, people love to share the bright signs on Instagram. Sharing free photos spreads your business logo to new audiences – users tag the brand and add the location, increasing organic reach on social media.
3. An atmosphere that keeps customers coming back
How do LED neon signs reinforce a brand and increase sales? The colour of the light affects the emotions and perception of the space. Warm pink and orange tones promote a sense of hospitality, while cool blues evoke a futuristic feel. In bars, neon has become an icon of evening entertainment – it reinforces the identity of the venue and has been proven to increase guest dwell time (Source: robinwaite.com.)
4. Campaign support and limited offers
LED neon signs can also be produced in smaller formats – ideal for seasonal slogans (BLACK FRIDAY, -30%). Thanks to low power consumption, LED neon signs can shine non-stop and not miss a single sales opportunity.
5. How to select and place LED neon for maximum effect
- Define the purpose – logo, slogan, landmark?
- Choose a colour according to your emotions – pink for romance, yellow for energy, blue for futurism…
- Think about size and contrast – the sign should be legible from the customer’s main route.
- Integrate into your campaign – link the neon to the hashtag and discount code.
- Test and measure – track the increase in foot-fall, IG photos and conversions.
Mini FAQ
How much does it cost to run LED neon signs?
A 100 cm sign (≈ 20 W) costs ~150 CZK/year at a tariff of 5 CZK/kWh.
How long do LED neon signs last?
50 000 h = over 17 years with 8 h of light per day.
Can the LED neon signs be relocated?
Yes, thanks to the lightweight acrylic plate and 12V power supply, it’s easy to mount anywhere.
Do you want your brand to shine and sell? Try the configurator at LOVE LED NEON –design your own LED neon sign, colour and size and get a free visualisation within 24 hours.
How do LED signs turn shop windows into sales magnets and brands into Instagram stars? Judge for yourself…
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